Simple means a lot. Simple sells. Clarity around your daily mission is about simplicity and your passion to serve. Shine your light out and see what you attract.
For example, for years I had a complex mission around client service and achieving results. Rhetoric, that albeit purposeful, I never internalized, visited daily, or could repeat without looking at my notes.
During a rough patch in my leadership journey, when I was dealing with some acute adversity, I wondered what would I do every day without having a title, paycheck, or responsibility associated with it.
Meet someone new every day is what came to mind. I really enjoy that. I also love to hear his or her story and walk with them in pursuit of their goals.
And now, every day I serve this mission. Pretty simple, huh?